Shocking 95% Direct Mail Response

The toughest job most businesses face today is reaching your prospect or target market with with your message. Whether your are trying to generate new business or get people to RSVP for a charity dinner, unless you stand out from the rest of the clutter your prospects will never see it. Let alone respond.

A dimensional mailer, think of an envelope with an ink pen in it, is one of the most effective ways to reach a prospect. I would highly suggest every business owner out there test some sort of dimensional mailer. An average mailer will generate an 8% response rate and ranks 2nd for Return On Investment. So what if you could get a 30% response, or even a 95% response rate?

Don't believe it's possible? Keep reading.

Pam Anderson - not of Baywatch fame - from the Indiana Roof Ballroom, one of the Midwest's premiere entertainment venues and banquet facilities, was looking for a unique way to promote its annual patron's dinner. She called us and decided to go with our "baby giant" fortune cookies to send out invitations to the event.

Here's the invitation:

The Astounding Results...

95% Of The 400 People Invited, Responded!!!

A local Indianapolis Star reporter who was covering the event couldn't believe the claims, so he talked to Pam and was shocked. Even though the RSVP date was over a month and a half away, 95% of the invitees had already responded.


For more tips and tricks on dimensional mailers click here.

Calling All Charities

Okay, I'm new to blogging, but thanks to one of our customers, yes you Jeffrey, we have put together this blog to give you some instant ideas on great uses for custom fortune cookies.

So for my first blog, I decided to start off big!

We do TONS of cookies every year for various charities. People like The Leukemia & Lymphoma Society, Susan G. Komen Breast Cancer Foundation, Sam Schmidt Paralysis Foundation, and many others. Not only do we give away thousands of cookies a year, but we also give discounts to charities. And most of our cookie colors go great with logo and event colors.

So if you are with a charity or organizing a charity event give me a call, mention the blog, and I will give you 10% off your order.

Most recently I got a call from Anna at Ronald McDonald House Charities who needed 400 chocolate dipped cookies for their Asian themed gala fundraiser dinner. They did 10 different messages and I have included a few samples below.

We make a living by what we get,
we make a life by what we give.

Children are the only form of
immortality that we can be sure of.

Generosity is one of
your outstanding traits.

Anna sent us a testimonial and here is what she had to say:

The cookies were excellent and added such a great effect to our Asian themed night. They not only tasted great, but we loved the chocolate dipped flavor. It adds a great touch to a normal fortune cookie. Your staff was very helpful, and we loved the fortunes we picked to have in the cookies! Nothing could have been better. Thank you!!!

Anna Dresdow
Events Assistant
Ronald McDonald House Charities of Eastern WI, Inc.

Thanks for reading and send me an email with any suggestions or questions you would like to see addressed.

Hey! We Made It!

We finally have a blog set up. So, now we can share great ideas and inspiring stories with you.